Register for Lunch-and-Learn Webinar on “Managing Reputation Risk in an Age of Anxiety and Fake News”!

Join PRSA-Central Illinois’ online communications community with Weber Shandwick – St. Louis for a webinar discussion on the evolving role of PR professionals in managing reputation risk in the age of anxiety and “fake news.” Weber Shandwick is one of the world’s leading global public relations firms with offices in major media, business and government capitals around the world.
Dave Collett, executive vice president and general manager, Weber Shandwick – St. Louis
Carey Morgan
Carey Morgan, director of public relations, Weber Shandwick – St. Louis

Dave Collett and Carey Morgan, executives from Weber Shandwick – St. Louis, will define news filters and fake news; dig into how fake news impacts real news, potentially eroding the credibility and the influence of genuine media outlets; detail direct marketing via news micro-targeting; explore automated online message dissemination; and examine how social platforms are trying to filter and combat fake news.

They will speak to real-life implications for communications professionals, ensuring you’re ready for today’s reality.


Dave Collett is executive vice president and general manager of Weber Shandwick St. Louis.  Dave is a senior leader in the agency’s corporate practice where he counsels clients on  strategic integrated communications with a focus on corporate reputation and crisis communications. Twitter: @davexpert

With nearly a decade of agency experience, Carey Morgan, located in Chicago, manages creative PR programming to protect and promote leading brands. Her experience includes strategic planning, consumer marketing, content marketing, influencer and media engagement. Twitter: 

This webinar is offered to PRSA-Central Illinois members and affiliated dues-paying PRSSA members and students at a reduced rate of $5, and to nonmembers at $10; registration and payment are required so we can get a head count to exchange contact details, if wanted, by the attendees for networking purposes.

Don’t miss this opportunity! Register now, and a link to efficiently pay via PayPal will be provided to you.


Online and accessible from the comfort of your office, desk, or home.

Cost: After registering and paying via PayPal, a calendar invitation, access code, and link will be sent to you within 72 hours after registering.

Students: $5

PRSA-CI Chapter Members: $5

Professional Guests/Nonmembers: $10

Monday, April 24 Agenda:

11:55 a.m.: Webinar Becomes Accessible

Noon – 12:05: Introductions

12:05 – 12:35: Interactive Program With Weber Shandwick Executives

12:35 – 12:45 p.m.: Question and Answer Session

Social Media Strategies Dinner on March 2

Central Illinois PRSA Chapter presents… There are good days and bad days:  How social media and web analytics are used by a public university to inform reputation management strategies and tactics.

On Wednesday, March 2, 2016 at 6:00 p.m., PR professionals from throughout Central Illinois will come together in Bloomington, IL to hear from social media experts. The cost for the program is $30 for members of PRSA and students or $35 for non-members. A buffet dinner will be provided during the event and parking will be free. The event will be held at the ISU Alumni Center (1101 N. Main St., Normal, IL 61761).

If you are interested in attending, email Chris Stroisch at by February 26. You can also learn more on the Facebook event page or by downloading the event flyer: PRSA March 2016 Meeting

More details about the event:  Social media has played an important role, creating both good days and bad days for the University of Illinois at Urbana-Champaign this past year. The March Central Illinois PRSA chapter meeting will feature a panel to discuss many ways social media and web analytics have been used to shape the university’s response to crises and to engage external publics.

The panel will feature Joe Yun, leader of social media analytics for Technology Services at the university, and Nate Hartmann, chief creative strategist for Yellow Box. Yun leads the team that collects and analyzes social media content that mentions the university and social media content produced by university employees. Hartmann worked as a consultant for the university, and has extensive expertise in combining earned, social and paid media in campaigns.

The panel will be moderated by John G. Wirtz, Ph.D. Assistant Professor of Public Relations in the Charles H. Sandage Department of Advertising at the University of Illinois.

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January 2016 Board Strategic Planning Session

The 2016 Board of Directors for Central Illinois PRSA Chapter met on Saturday, January 16, 2016 from 10:30 a.m. – 2:30 p.m. in Springfield, IL to identify goals, meeting speakers and overall direction of the organization for the coming year.  We are excited to share all of our ideas in the coming months and cannot wait to see you at our next meeting.

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Hult Marketing Visits Central Illinois PRSA

December 2015 PRSA .jpg

Standing before a diverse range of attendees – from students to seasoned professionals, executive leaders at Fortune 50 companies, entrepreneurs, government and academia officials, and consultants – #HultMarketing CEO Jim Flynn delivered a compelling message, explaining exactly how to empower brand momentum at each of our organizations.

We already received very positive feedback of this forum, and look forward to helping even more communication professionals at our next event in 2016!

#EmpowerYourself #LearnMoreToday #Network #Grow #JoinPRSA


April 2015 Event Photos and Summary

Thanks #ISU for hosting our #PRSACentralIllinois chapter last week! We truly enjoyed networking with all our guests as we learned about the many innovative ways speaker Will Koch and #CountryFinancial utilize their digital marketing, social media and advertising assets to help their customers through major natural disasters. Enjoy the pictures, and we look forward to seeing you at our next event, too!December 2015 Event Photo


April 2015 Event Announcement

April 2015 Event Notice

Mark your calendars to join us at Illinois State University on April 16 and listen to Will Koch, digital marketer at Country Financial, discuss how their social media response efforts helped tornado victims in Washington, IIl.!

Due to limited seating, register and reserve your spot ASAP at You won’t want to miss it!#CrisisResponsePlanning #CentralILPRSA#PRBestPractices

March 2015 Event Photos and Summary

See what you missed? It was a pleasure learning about the many effective strategies, tactics and partnerships #IHSA utilizes to build a unique and memorable reputation and foundation throughout Illinois. Many thanks to Associate Executive Director Kurt Gibson for his insightful presentation, and also#BradleyUniversity for co-sponsoring and hosting the event! March 2015 Event Photo