Register for Lunch-and-Learn Webinar on “Managing Reputation Risk in an Age of Anxiety and Fake News”!

Join PRSA-Central Illinois’ online communications community with Weber Shandwick – St. Louis for a webinar discussion on the evolving role of PR professionals in managing reputation risk in the age of anxiety and “fake news.” Weber Shandwick is one of the world’s leading global public relations firms with offices in major media, business and government capitals around the world.
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Dave Collett, executive vice president and general manager, Weber Shandwick – St. Louis
Carey Morgan
Carey Morgan, director of public relations, Weber Shandwick – St. Louis

Dave Collett and Carey Morgan, executives from Weber Shandwick – St. Louis, will define news filters and fake news; dig into how fake news impacts real news, potentially eroding the credibility and the influence of genuine media outlets; detail direct marketing via news micro-targeting; explore automated online message dissemination; and examine how social platforms are trying to filter and combat fake news.

They will speak to real-life implications for communications professionals, ensuring you’re ready for today’s reality.

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Dave Collett is executive vice president and general manager of Weber Shandwick St. Louis.  Dave is a senior leader in the agency’s corporate practice where he counsels clients on  strategic integrated communications with a focus on corporate reputation and crisis communications. Twitter: @davexpert

With nearly a decade of agency experience, Carey Morgan, located in Chicago, manages creative PR programming to protect and promote leading brands. Her experience includes strategic planning, consumer marketing, content marketing, influencer and media engagement. Twitter: 


This webinar is offered to PRSA-Central Illinois members and affiliated dues-paying PRSSA members and students at a reduced rate of $5, and to nonmembers at $10; registration and payment are required so we can get a head count to exchange contact details, if wanted, by the attendees for networking purposes.

Don’t miss this opportunity! Register now, and a link to efficiently pay via PayPal will be provided to you.

Location:

Online and accessible from the comfort of your office, desk, or home.

Cost: After registering and paying via PayPal, a calendar invitation, access code, and link will be sent to you within 72 hours after registering.

Students: $5

PRSA-CI Chapter Members: $5

Professional Guests/Nonmembers: $10

Monday, April 24 Agenda:

11:55 a.m.: Webinar Becomes Accessible

Noon – 12:05: Introductions

12:05 – 12:35: Interactive Program With Weber Shandwick Executives

12:35 – 12:45 p.m.: Question and Answer Session

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