Dave Collett and Carey Morgan, executives from Weber Shandwick – St. Louis, will define news filters and fake news; dig into how fake news impacts real news, potentially eroding the credibility and the influence of genuine media outlets; detail direct marketing via news micro-targeting; explore automated online message dissemination; and examine how social platforms are trying to filter and combat fake news.

They will speak to real-life implications for communications professionals, ensuring you’re ready for today’s reality.

Dave Collett is executive vice president and general manager of Weber Shandwick St. Louis.  Dave is a senior leader in the agency’s corporate practice where he counsels clients on  strategic integrated communications with a focus on corporate reputation and crisis communications. Twitter: @davexpert

With nearly a decade of agency experience, Carey Morgan, located in Chicago, manages creative PR programming to protect and promote leading brands. Her experience includes strategic planning, consumer marketing, content marketing, influencer and media engagement. Twitter: @CareyUxaMorgan 

This webinar is offered to PRSA-Central Illinois members and affiliated dues-paying PRSSA members and students at a reduced rate of $5, and to nonmembers at $10; registration and payment are required so we can get a head count to exchange contact details, if wanted, by the attendees for networking purposes.