Summer Sets the Tone for Planning, Volunteerism and Reflection

PRSAPresidentJKOur summer season is often associated with barbeques, family outings, vacations, watching the kids at home, finalizing the budget for a new fiscal year, or starting the first chapter of the book you’ve wanted to read for some time. But, often, we could use the warm season to learn a new technical skill, perfect graphic design or video production, enhance  our social media proficiency or analytics, blogging, or to set aside time to volunteer at your favorite nonprofit organization. As we consider the plethora of options for the season, let’s recap the many popular events that already took place in our Public Relations Society of America – Central Illinois chapter and highlight new opportunities for our members and guests to become more involved.

April 28 Event in Peoria on Organizational Change Management

In the Embassy Suites in Peoria, our chapter learned from keynote speaker Jack Modzelewski, global president, business development and partnerships, and senior partner of FleishmanHillard. Without a doubt, we were inspired by his perspective and insightful stories on organization change management throughout Fortune 500 companies. With a packed room, our attendees had the unique opportunity to obtain hundreds of takeaways, and answers to their most pressing questions. We are grateful for Jack’s wisdom, and the invaluable experiences he graciously shared with us that evening.

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Free Chapter Membership Through Summer

Have you considered joining our PRSA-CI and were waiting for a membership promotion to help lower your annual costs? Now is the time! I want to personally extend an invitation for you to seriously consider becoming a member, as our free chapter promotion runs through the summer months after individuals become a national member and access hundreds of benefits and a network of more than 21,000 PR professionals across the world. To learn more about this promotion and to join today, please click here.

Chapter Progress & Opportunities

As we progress further into the summer, our chapter has experienced continual growth in membership, programming, and value added opportunities. Our chapter launched a new comprehensive website, which expands new features and information for members, and also introduced a new mentorship program to help PRSA-CI members and professionals excel in their chosen industries. To access and bookmark our new PRSA-CI website, please click here.

New PRSA-CI Mentorship Program

We have recently initiated a value-added program for PRSA-CI members to either serve as a mentor or mentee. Mentees are matched with experienced mentors who are available to coach, guide and assist other PRSA-CI members through calendar year 2016. If you are a PRSA-CI member and are interested in becoming a mentor or mentee, please complete the brief form on https://centralillinoisprsa.org/contact-us/ and describe what you are looking for in a mentor or mentee.

Communications and Social Media

Our chapter continues to offer publishing opportunities, in our newsletter, for members to summarize our events, describe what they learned and how they plan to apply it in their career. Our chapter also unveiled our new PRSA-CI LinkedIn Group page for members to share best practices, learn about new career and development opportunities, and ask questions in a forum style or share contacts.

As a chapter, our membership numbers and influence continue to rise, and we continue to partner with communication and marketing groups throughout the Midwest. In addition, I’m very pleased to report that we have reached more than 110 followers on our PRSA-CI Facebook page! If you haven’t done so yet, please “like” our Facebook page to learn more about industry news and upcoming events, and members can also join our PRSA-CI LinkedIn Group page to share best practices, contacts and opportunities. Our next chapter event is anticipated to occur in September with planning already underway. More details will be posted to our Facebook page in the weeks ahead.

Thanks again for your continual support and involvement in our chapter, and we look forward to seeing you at our event in September!

 

Warmest regards,

 

Josh Kauffman, MBA, APR

PRSA-CI President

System Director of Communications and Public Affairs

Hospital Sisters Health System

Job Alert: Media Relations Specialist

Job Number: 160212

https://ccservices.taleo.net/careersection/jobdetail.ftl?job=160212&lang=en

Primary Location: US-IL-Bloomington

At COUNTRY Financial, our Media Relations Specialist builds, enhances and maintains the reputation and brand of COUNTRY Financial ® by ensuring the support of our corporate mission, objectives and vision through external communications. This position is vital to protecting and strengthening the reputation of COUNTRY Financial.

Responsibilities:

  • Analyzing, developing and measuring media relations strategies which build our reputation, supporting the corporate vision and providing good news about the organization to our general publics. Approaches may include, but are not limited to, news releases, media kits, columns, digital and social media, media pitches and press conferences.
  • Serving as primary spokesperson for the organization, handling contact with newspaper, magazine, radio television, trade press and social media.
  • Serving as a senior external communications consultant to leadership regarding emerging risks to our corporate brand and reputation.
  • Developing proactive/reactive messages and processes to manage threats, and provide integrated management of potentially adverse public issues that may impact our good reputation.
  • Guiding other media relations staff members and ensuring following of best practices regarding external communications.
  • Developing and maintaining good relationships with editors, reporters and influential social media in key media markets.
  • Creating and/or overseeing the creation and accuracy of news releases, media kits, corporate positions, columns, and other media relations materials for the companies and/or our agency force.
  • Staying abreast of industry news, governmental regulations and legislative issues affecting the organization. When warranted, creating and/or overseeing the creation and distribution of COUNTRY Financial responses.

Requirements:

  • Bachelor’s degree in journalism, communications, public relations or equivalent in related work experience.
  • Bilingual in Spanish/English is preferred.
  • At least three years of news media experience in corporate media relations or within a news media organization.
  • Proven ability to lead external communication efforts through high-impact and high-profile situations.
  • Demonstrated experience coaching management and subject matter experts to serve as media spokespeople and to give speeches to external audiences.
  • Strong written and oral communication skills, good organization skills, and skilled in planning, budgeting, scheduling, proofreading, controlling, leading, and problem solving.
  • Ability to translate insurance and financial services products and services information into meaningful, easily understandable copy while meeting legal, brand, online and other corporate standards.
  • Proficient in methods and practices of news media and social media.

Registration for December 1 Event Begins: Top PR Leader at Nation’s Largest Nonprofit Health Care System to Speak on Driving Thought Leadership

register-now-button-blueCentral Illinois PRSA would like to invite you to join us on Thursday, December 1, 2016 in Springfield, IL for an unforgettable event with guest speaker, Johnny A. Smith, Senior Director for Public Relations at Ascension- the largest health system in the U.S. with more than 160,000 employees and 35,000 affiliated providers serving in 141 hospitals. Smith has thought leadership responsibility for reputation management, media relations, and executive positioning for the $30 billion organization and its for-profit subsidiaries. 

Event Details:  Johnny Smith will highlight best practices, challenges, and opportunities with thought leadership in today’s PR and media landscape. Interested central Illinois residents are invited to register online by November 28, 2016. The event and dinner are only $30 for PRSA-CI members, and $35 for non-members.

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Speaker:  Johnny A. Smith, Jr., Senior Director of Public Relations for Ascension, has thought leadership responsibility for reputation management, media relations, and executive positioning for the $30 billion organization and its for-profit-subsidiaries. He spearheads change management communications inclusive of mergers, acquisitions, divestitures, and transformational initiatives; and maintains mutually-beneficial relationships with top-tier media outlets such as the Wall Street Journal, New York Times, USA Today, CNN, Washington Post, Reuters, Bloomberg, and POLITICO.

Meal:  Guests are requested to specify their meal choice of Chicken Cordon Bleu, Pork Medallions, or Vegetarian, with salad, vegetables, and dessert.
Cost: $30 for PRSA members, Partner Organizations & students; $35 for non-members.
Reservations: Email Stefanie McLeese at Stefanie@santosmcleese.com or dial 214-548-1393. Please specify meal choice when registering and include “PRSA/RSVP” in the subject line, or register online at https://centralillinoisprsa.org. Deadline to register: November 28, 2016. No shows will be invoiced.
Evening Schedule:  Attendees are welcome to check in and begin networking at 6 p.m. Dinner will be served at 6:45 p.m. and our guest speaker will begin his program at 7:30 p.m.
Location:  Northfield Inn and Suites
3280 Northfield Dr.
Springfield, Ill.62702
(217) 523-7900
Directions:  Take I-55 to Sangamon Avenue (Exit 100 A), turn right onto N. Dirksen Parkway, and then right onto Northfield Drive. The hotel is on your right.

 

President’s Message: Calendar Year 2016 Brings Inspiration, Change and Growth

PRSAPresidentJKWith spring 2016 among us, our chapter has experienced continual growth – both in membership, programming, and on our board -and via new value added opportunities. It’s an affable time for communicators –all the way from the south suburbs of Chicago to the St. Louis Metro East area (in Illinois) to join our PRSA- Central Illinois (PRSA-CI) chapter to learn, network, and volunteer.

In February 2016, PRSA-CI had the opportunity to expand our knowledge of social media analytics and crisis communications through speakers Joe Yun, leader of social media analytics for Technology Services at the University of Illinois Urbana-Champaign (UIUC), and Nate Hartmann, chief creative strategist for Yellow Box. Yun leads the team that collects and analyzes social media content that involves UIUC and social media content produced by university employees. Hartmann worked as a consultant for the university, and has extensive expertise in combining earned, social and paid media in campaigns. Our chapter continues to recruit speakers in the digital arena, and we look forward to maximizing professional development opportunities for our event attendees.

Last month our chapter also introduced a new mentorship program among PRSA-CI members to help students, graduates or new Central Illinois residents better understand their chosen industries, to serve as a sounding board to navigate our career path and unanticipated challenges. We’re excited that several experienced and seasoned PRSA-CI members, including many of our board members, volunteered to support chapter members and become mentors. Furthermore, our chapter introduced publishing opportunities, in our newsletter, for members to summarize our events and describe what they learned and how they plan to apply it in their career. Our chapter also unveiled our new LinkedIn Group page for members to share best practices, learn about new career and development opportunities, and ask questions or share contacts.

Our chapter board has also grown in size and geographic reach. The PRSA-CI board has added three new members this year, including Stefanie Santos McLeese, CEO of Santos McLeese, L.L.C. as our chapter’s new membership chair, Elizabeth Kerns, assistant professor of communications and public relations at Olivet Nazarene University as our new communication chair, and John Wirtz, Ph.D., assistant professor at the University of Illinois at Urbana- Champaign as a new board member.

As a chapter, our membership numbers and regional influence continue to rise. In fact, I’m very pleased to report that we have reached more than 100 followers on our PRSA-CI Facebook page! If you haven’t done so yet, please “like” our Facebook page, and learn more about industry news and upcoming events. I’m also very proud to announce our next chapter event on April 28 in Peoria will feature Jack Modzelewski, global president, business development and partnerships, and senior partner of Fleishman Hillard. You won’t want to miss this rare opportunity.

Thanks again for your continual support and involvement in our chapter, and we look forward to bringing you the best programming, speakers, venues, networking environment, and professional development opportunities throughout 2016.

Warmest regards,

Josh Kauffman, MBA, APR
PRSA-CI President
System Director of Communications and Public Affairs
Hospital Sisters Health System

Job Alert: Assistant Director, University Relations, Washburn University

Position Announcement

Assistant Director, University Relations
Recruitment No. 6570216

Human Resources seeks candidates for the Assistant Director, University Relations position in University Relations.  The employee reports to the Director, University Relations (Director).

RESPONSIBILITIES

Media relations:
According to assigned area(s) of responsibility and in a timely manner, manage, solicit, coordinate, prepare and disseminate information in the form of news releases to appropriate media outlets at the local, regional, state and national levels to provide information about Washburn University (WU) to the public.  Issue in timely fashion news releases to hometowns of students to publicize individual and/or group achievements, such as scholarship awards, organization officers, academic competitions, leadership achievements.

Continue reading “Job Alert: Assistant Director, University Relations, Washburn University”

NEWS: 2016 PRSA Central Illinois Board Announced

FOR IMMEDIATE RELEASE

Contact: Josh Kauffman
Chapter President, Central Illinois PRSA
815/263-3035
JoshuaKauffman3@gmail.com

Local Professionals Named to Regional Board of Directors
Central Illinois PRSA Poised for Stronger Service to Communication Professionals

BLOOMINGTON, Ill., Jan. 28, 2016 – The Central Illinois Public Relations Society of America (CI PRSA) chapter announced its 2016 Board of Directors slate this month. The board is comprised of highly experienced public relations professionals who practice the craft throughout the central Illinois region, including communities such as Bloomington-Normal, Peoria, Springfield, Champaign-Urbana, Decatur, Charleston, and many more. The board is tasked with providing strong programming, educational opportunities, networking, and enriching the member experience.

Continue reading “NEWS: 2016 PRSA Central Illinois Board Announced”

Social Media Strategies Dinner on March 2

Central Illinois PRSA Chapter presents… There are good days and bad days:  How social media and web analytics are used by a public university to inform reputation management strategies and tactics.

On Wednesday, March 2, 2016 at 6:00 p.m., PR professionals from throughout Central Illinois will come together in Bloomington, IL to hear from social media experts. The cost for the program is $30 for members of PRSA and students or $35 for non-members. A buffet dinner will be provided during the event and parking will be free. The event will be held at the ISU Alumni Center (1101 N. Main St., Normal, IL 61761).

If you are interested in attending, email Chris Stroisch at Christopher.stroisch@countryfinancial.com by February 26. You can also learn more on the Facebook event page or by downloading the event flyer: PRSA March 2016 Meeting

More details about the event:  Social media has played an important role, creating both good days and bad days for the University of Illinois at Urbana-Champaign this past year. The March Central Illinois PRSA chapter meeting will feature a panel to discuss many ways social media and web analytics have been used to shape the university’s response to crises and to engage external publics.

The panel will feature Joe Yun, leader of social media analytics for Technology Services at the university, and Nate Hartmann, chief creative strategist for Yellow Box. Yun leads the team that collects and analyzes social media content that mentions the university and social media content produced by university employees. Hartmann worked as a consultant for the university, and has extensive expertise in combining earned, social and paid media in campaigns.

The panel will be moderated by John G. Wirtz, Ph.D. Assistant Professor of Public Relations in the Charles H. Sandage Department of Advertising at the University of Illinois.

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