Social Media Strategies Dinner on March 2

Central Illinois PRSA Chapter presents… There are good days and bad days:  How social media and web analytics are used by a public university to inform reputation management strategies and tactics.

On Wednesday, March 2, 2016 at 6:00 p.m., PR professionals from throughout Central Illinois will come together in Bloomington, IL to hear from social media experts. The cost for the program is $30 for members of PRSA and students or $35 for non-members. A buffet dinner will be provided during the event and parking will be free. The event will be held at the ISU Alumni Center (1101 N. Main St., Normal, IL 61761).

If you are interested in attending, email Chris Stroisch at by February 26. You can also learn more on the Facebook event page or by downloading the event flyer: PRSA March 2016 Meeting

More details about the event:  Social media has played an important role, creating both good days and bad days for the University of Illinois at Urbana-Champaign this past year. The March Central Illinois PRSA chapter meeting will feature a panel to discuss many ways social media and web analytics have been used to shape the university’s response to crises and to engage external publics.

The panel will feature Joe Yun, leader of social media analytics for Technology Services at the university, and Nate Hartmann, chief creative strategist for Yellow Box. Yun leads the team that collects and analyzes social media content that mentions the university and social media content produced by university employees. Hartmann worked as a consultant for the university, and has extensive expertise in combining earned, social and paid media in campaigns.

The panel will be moderated by John G. Wirtz, Ph.D. Assistant Professor of Public Relations in the Charles H. Sandage Department of Advertising at the University of Illinois.

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January 2016 Board Strategic Planning Session

The 2016 Board of Directors for Central Illinois PRSA Chapter met on Saturday, January 16, 2016 from 10:30 a.m. – 2:30 p.m. in Springfield, IL to identify goals, meeting speakers and overall direction of the organization for the coming year.  We are excited to share all of our ideas in the coming months and cannot wait to see you at our next meeting.

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PRSSA Chapters in Illinois


Did you know that Illinois public relations students are well represented across the country?  The following schools have official PRSSA chapters that are recognized by PRSSA national.

  • Bradley University  (Central IL PRSA Sponsored)
  • Columbia College of Chicago
  • DePaul University
  • Eastern Illinois University (Central IL PRSA Sponsored)
  • Illinois State University  (Central IL PRSA Sponsored)
  • Loyola University Chicago
  • Northern Illinois University
  • Roosevelt University
  • Southern Illinois University, Carbondale
  • Southern Illinois University, Edwardsville
  • University of Illinois at Urbana-Champaign  (Central IL PRSA Sponsored)
  • Western Illinois University  (Central IL PRSA Sponsored)

Additionally, Olivet Nazarene University in Bourbonnais, IL has a new club as of Fall 2015 who are working towards PRSSA affiliation.

Winter 2015 Newsletter

McClure Earns Accreditation in Public Relations

Chapter member, Kendra McClure, associate professor of communication at Parkland College in Champaign, has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board (UBA), a consortium of nine professional communication organizations, including Public Relations Society of America, that directs this competency certification program.

The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession.

McClure has worked in public relations for ten years, with five years at Parkland. Prior to that she served as an intern at Fleshman Hillard and St. Louis Art Museum. She earned a bachelor’s degree in public relations (magna cum laude) from Valparaiso University and a master’s in communication studies from Eastern Illinois University.

Continue reading “Winter 2015 Newsletter”

Hult Marketing Visits Central Illinois PRSA

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Standing before a diverse range of attendees – from students to seasoned professionals, executive leaders at Fortune 50 companies, entrepreneurs, government and academia officials, and consultants – #HultMarketing CEO Jim Flynn delivered a compelling message, explaining exactly how to empower brand momentum at each of our organizations.

We already received very positive feedback of this forum, and look forward to helping even more communication professionals at our next event in 2016!

#EmpowerYourself #LearnMoreToday #Network #Grow #JoinPRSA


Kauffman Earns Accreditation in Public Relations

For Immediate Release
January 6, 2016

Contact: Ruth Slottag

Kauffman Earns Accreditation in Public Relations

SPRINGFIELD, Ill. — Josh Kauffman, system director of communication and public
affairs for Hospital Sisters Health System in Springfield, Ill., has successfully completed the Examination for Accreditation in Public Relations, entitling him to use the “APR” professional designation. The announcement was made by the Universal Accreditation Board (UBA), a consortium of nine professional communication organizations, including Public Relations Society of America, which directs this competency certification program.

Continue reading “Kauffman Earns Accreditation in Public Relations”

President’s Message: Winter 2015

It’s hard to believe that we are approaching our final meeting of the year and it is time to elect new officers and board members for 2016. Our nominating committee has selected some very qualified candidates to lead the chapter in the coming year and beyond. We hope you will join us on December 3 and participate in the election.

We are excited to have Jim Flynn, CEO of Hult Marketing in Peoria, as our speaker for the December meeting. Jim will share his expertise about branding. See more details about his presentation and how to register in the above article.

In the past, we have heard from some members who say they have difficulty attending meetings because of the distance. If you have that issue, please let me know. I will be happy to help connect you with others who are coming from your community, so you can arrange to car pool and hopefully make the trip easier.

As a chapter, we are very proud of Kendra McClure, who recently earned PRSA accreditation, and now can use the “APR” with her name. The APR distinction demonstrates knowledge and abilities in the public relations profession. I am sure Kendra would be happy to talk with you about how you, too, can earn the APR.

Congratulations also go to the ISU PRSSA chapter on their two awards which were presented at the national conference. (See article below.)  Our chapter supports several student chapters in central Illinois by providing professional advisors as well as offering networking opportunities.

As we move into the New Year, please know that the chapter board is looking for volunteers who are interested in being part of the chapter planning and activities. Feel free to contact any of the board members to discuss your interest and learn how you can participate.

Happy holidays.
Ruth Slottag, APR